About

Built by a seller who sources every day.

I'm Simon Knight, a UK-based Amazon FBA reseller and the person behind FBA Mogul, Seller Oracle, and everything else on this page.

I run FBA Mogul, a YouTube channel, a Discord community, and a mentoring programme for Amazon sellers. It's where I share the sourcing strategies, workflows, and mistakes that shape how I source on Amazon every day. The community that's grown around it is why I'm building software at all.

Built to a standard, not to a deadline

Seller Oracle holds the financial record of your business, so it is built by someone who has done exactly that kind of work professionally.

I began my career with a year at a cybersecurity firm, followed by seven years as a senior software engineer in the pharmaceutical industry. I led the build of a compliance platform to FDA 21 CFR Part 11, the standard that governs electronic records and audit trails, where data integrity is a legal obligation rather than a nice-to-have. I led that build from day one.

That is the background Seller Oracle is built on. When your money and your records are the product, the engineering cannot be an afterthought, and it isn't.

Your data stays yours

Your data lives behind a wall no other user can cross. Every request the app handles is scoped to your account and only your account, enforced in code rather than assumed. One seller can never reach another seller's orders, emails, or costs.

This is not only my word for it. The email access Seller Oracle uses has passed Google's verification and an independent CASA security assessment, the same level of scrutiny demanded of established software companies.

Why Seller Oracle exists

Every Amazon OA seller has the same backend problem. You buy from dozens of retailers, each sending confirmation emails, dispatch notices, and delivery updates. Tracking all of it manually is a nightmare that gets worse the more you scale. Most sellers either don't bother, lose hours to spreadsheets, or pay a VA hundreds of pounds a month to do it.

Seller Oracle exists because I got sick of it in my own business. I wanted software that connects to my email, reads every purchase and expense automatically, and gives me a single place where everything is tracked. No manual entry, no missed orders, no money falling through the cracks. So I built it.

The ecosystem

Seller Oracle is part of a growing set of tools and resources built for Amazon sellers.

Community

Get in touch

For anything Seller Oracle-specific (bugs, feature requests, or privacy questions), reach out on Discord or email support@selleroracle.com.

For everything else (sourcing strategies, general Amazon seller questions, mentoring), head to fbamogul.com.