About
I'm Simon Knight, a UK-based Amazon FBA reseller and the person behind FBA Mogul, Seller Oracle, and everything else on this page.
I run FBA Mogul, a YouTube channel, a Discord community, and a mentoring programme for Amazon sellers. It's where I share the sourcing strategies, workflows, and mistakes that shape how I source on Amazon every day. The community that's grown around it is why I'm building software at all.
Every Amazon OA seller has the same backend problem. You buy from dozens of retailers, each sending confirmation emails, dispatch notices, and delivery updates. Tracking all of it manually is a nightmare that gets worse the more you scale. Most sellers either don't bother, lose hours to spreadsheets, or pay a VA hundreds of pounds a month to do it.
Seller Oracle exists because I got sick of it in my own business. I wanted software that connects to my email, reads every purchase and expense automatically, and gives me a single place where everything is tracked. No manual entry, no missed orders, no money falling through the cracks. So I built it.
Seller Oracle is part of a growing set of tools and resources built for Amazon sellers.
AI-powered purchase and expense tracking. The source of truth for your Amazon backend.
Brand warnings, retailer intel, and GTIN lookup on every product page. Free forever.
Save and load Keepa Product Finder presets in one click. Free forever.
1-on-1 mentoring programme for Amazon FBA sellers, from complete beginners to full-time resellers.
YouTube channel and website. Sourcing strategies, workflows, and tutorials.
Active community for Amazon sellers to share wins, deals, and workflows.
Free video content. Sourcing walkthroughs, tool demos, and FBA news.
For anything Seller Oracle-specific (bugs, feature requests, or privacy questions), reach out on Discord or email support@selleroracle.com.
For everything else (sourcing strategies, general Amazon seller questions, mentoring), head to fbamogul.com.