FBA Mogul An FBA Mogul Product

Orders, deliveries, refunds and invoices, tracked from your inbox.

It reads your shop emails, keeps your purchases and expenses in one place, and tells you when something needs you. Free for beginners.

30-day free trial. No credit card required. Then free for up to 10 orders a month.

What happenedWhat you see in Seller Oracle

You sent it back two weeks ago. No refund yet.

When the retailer confirms your return by email, the order shows Returned. Filter Orders to Returned and No refund to see the ones still waiting for money.

Send back one item of several and the order shows Awaiting refund once everything else on it is done. A part refund is flagged for you to check.

Orders, then one order pageSample data

Dispatched 12 days ago. Still not here.

If a parcel still isn’t marked delivered 7 days after dispatch, or the number of days you choose, it goes on the Late tab in Orders and its Delivered step turns amber.

Chase the shop, then mark it chased. If it still hasn’t arrived after the same number of days, it comes back.

Orders on the Late tab, the order’s menu, and SettingsSample data

Quarter end. Three delivered orders have no invoice.

The Invoice step stays open until a copy is saved, so you can see which orders still need one. When a retailer attaches a PDF invoice to its email, it’s filed with the order.

Drop in a folder of the rest and each file is matched to its order by the order number. Then download the tax year, or a VAT quarter, as one ZIP for your accountant.

Orders, then InvoicesSample data

The driver wants an OTP code. It’s in an email somewhere.

For some deliveries, Amazon emails a six-digit OTP code the driver will ask for. It goes at the top of your dashboard and on the order.

Tap an OTP code to copy it, or Copy all to copy every waiting code with its order number for your prep centre or VA.

The dashboard, on a phoneSample data

Free help to get set up.

Book a call on your own, or join the weekly session with other sellers.

Simon Knight

Free 30-minute setup call with Simon

One-to-one

You and Simon, the founder. We’ll connect your email together and answer your questions.

Book a time

Weekly live setup session

Group session

Every Wednesday at 7pm UK time. Set up alongside other sellers and ask anything.

Join on Google Meet

How it works.

It works from the emails you already get.

1

Connect your inbox

Sign in with Google for Gmail, or Microsoft for Outlook and Hotmail. Or forward your retailer emails to your own private address.

2

Seller Oracle finds your orders

It reads your order emails from the last two weeks first, so parcels still on their way show up. New orders show up within minutes, and dispatch, delivery and refund emails update them.

3

See what needs you

Late parcels, orders to check and items with no ASIN wait in the Action Centre, each with a count. OTP codes wait at the top of your dashboard.

Simple pricing. No surprises.

Starter and Plus add Foresight, price history and Keepa price-back alerts. Pay yearly and get two months free.

Free

The AI reads up to 10 new orders a month. Add more orders by hand.

£0
Start your free trial

30-day free trial. No card required.

Starter

Up to 50 orders a month. Every feature, with Foresight, price history and Keepa price-back alerts.

£9.99

a month including VAT

or £99 a year (two months free)

Start your free trial

30-day free trial. No card required.

Plus

Up to 500 orders a month for one selling business. Every feature, with Foresight, price history and Keepa price-back alerts.

£24.99

a month including VAT

or £249 a year (two months free)

Start your free trial

30-day free trial. No card required.

Every account starts with a 30-day free trial, no card needed. When it ends, you stay on Free or move to Starter or Plus.

From6 April2027

Making Tax Digital reaches more sellers on 6 April 2027.

If you’re a sole trader and your turnover was over £30,000 in the 2025 to 2026 tax year, you must keep digital records and send HMRC an update every quarter.

Seller Oracle keeps the purchases and expenses from your emails in one place, with their invoices. When your accountant asks, download the invoices for any period as one ZIP.

Seller Oracle isn’t Making Tax Digital software and doesn’t send anything to HMRC. Your accountant or tax software keeps the digital records and sends the updates. Check if it applies to you on GOV.UK

Questions before you start.

Your admin shouldn’t take longer than your sourcing.

30-day free trial. No credit card required. Then free for up to 10 orders a month.