An FBA Mogul Product
Stop losing hours to purchase admin.
Seller Oracle connects to your email, tracks every purchase and expense automatically, and becomes the single source of truth for your Amazon FBA business. Save time, save money, and know where every purchase stands.
Invites go out in waitlist order · No card required
You buy from dozens of retailers. You make hundreds of purchases. How do you track them all?
Things don't arrive. Items go missing. Refunds don't get tracked. As your business scales, staying on top of it all gets harder and harder.
You're making dozens of purchases every day. Confirmation emails from every retailer under the sun. Dispatch notifications you never see. Deliveries that go unchecked. Returns nobody follows up on.
How would you even put all this into a spreadsheet? There's no software out there that does it. So either you don't track it (and lose money to things you missed) or it takes you hours every week, or you pay a VA £400 a month to do it for you.
Either way, you're spending time or money on work that shouldn't exist.
If an email came in, it's captured.
Every order confirmation. Every dispatch notice. Every delivery update. Every one-time password. Every expense receipt. Anything the AI can't read is flagged for review, never silently dropped.
How it works.
Three steps. No manual entry. No behaviour change. Works with every retailer.
Connect your email
Link your Gmail or Outlook with one click, or forward emails to your own unique Seller Oracle address. Either way, your purchase and expense emails start flowing in automatically.
AI reads every email
A powerful AI classifies every incoming email and extracts the data that matters. Purchases, expenses, verification codes. Any retailer, any format, automatically.
Your source of truth, built
Purchases, expenses, statuses, spend. All tracked in one place. The complete picture of your business operations, with zero manual entry.
What you get.
Every purchase, tracked automatically.
Seller Oracle monitors your inbox and extracts purchase data from every retailer email. Purchase references, quantities, prices, delivery statuses. All captured without you lifting a finger. It works with every retailer because AI reads the email, not a brittle integration that breaks when a template changes.
Every expense, captured too.
Software subscriptions, tool receipts, business costs. Seller Oracle picks them all up from your inbox. No more digging through emails at tax time or wondering what that £29.99 charge was for. Every business expense, logged and categorised alongside your purchase data.
AI that actually understands your inbox.
Seller Oracle classifies every incoming email and extracts the data that matters. It knows the difference between a dispatch notification and a marketing blast. Verification codes and OTPs show up on your dashboard the moment they arrive. Before they expire, not buried under 50 other emails.
Know exactly where your money goes.
See which retailers you buy from most. Track your spend per retailer, per month, per week. Watch your purchasing trends over time. All built automatically from your purchase and expense data. Set a monthly spend target and watch your buying against it, instead of reconstructing the month after it ends.
From inbox to Amazon, connected.
Seller Oracle pulls ASINs straight from the retailer email when they're in it and generates your SKUs; anything it can't match waits in the Unmatched queue for you to resolve. Delivery, prep and listing status sit on the same record, so you can follow stock from checkout to live Amazon listing.
Problems get flagged, not buried.
Missed a delivery? Forgot to follow up on a return? Seller Oracle flags what needs you: payment verifications about to expire, items not yet matched to a listing, and emails the AI wants a second look at before they're trusted. No more discovering problems weeks after they happened.
Scale your sourcing. The admin keeps up.
The more you grow your Amazon business, the messier the backend gets. More purchases, more retailers, more things to track. That's more money leaking through the cracks. Missed deliveries, forgotten returns, refunds that never came in.
Seller Oracle handles 10 purchases the same way it handles 1,000. The admin doesn't get harder as you scale. It just works.
purchases a week
Spreadsheet sort of works. You can keep up. Most of the time.
purchases a week
Things start falling through. Deliveries go unchecked. Money leaks.
with Seller Oracle
Every purchase tracked. Every expense captured. Zero extra effort.
Get your time and money back.
Most sellers either spend hours on admin or pay someone else to. Seller Oracle handles it automatically, more accurately, and for a fraction of the cost.
Save money
Save time
Ready to get your hours back?
Join the waitlistInvites go out in waitlist order · No card required
The source of truth your tools connect to.
Seller Oracle tracks every purchase, every expense, every status. That data becomes the foundation everything else in your business can build on.
SellerOracle
Your complete purchase and expense record
Prep centres
Purchases flow to prep automatically. No re-keying
Selling tools
Your purchase data meets your Amazon data
Reimbursement services
When things go wrong, the data is already there
Seller Oracle does one thing and does it better than anything else: tracks your purchases and organises your admin. The API lets everything else connect to that data.
What sellers are saying.
Early feedback from sellers using Seller Oracle in the beta.
"I save 6 hours a week on admin. This software is an absolute game changer for my Amazon business."
@builttograft
Amazon FBA Seller, UK
"I've lost thousands of pounds over the years to missing inventory and untracked purchases. Seller Oracle changed that. Now I track everything. No more leaks."
James Holloway
Amazon FBA Seller, UK
Built by a seller. Engineered to professional standards.
Seller Oracle is built by Simon Knight, Amazon FBA seller since 2022 and founder of FBA Mogul, to solve the exact purchase-tracking problem he deals with in his own business. He runs it on his own purchases every day and shares the journey with 2,400+ sellers in the FBA Mogul Discord and on YouTube.
Before Seller Oracle, Simon spent seven years as a senior software engineer in FDA-regulated pharmaceutical systems, working to standards where data integrity is a legal obligation. That discipline is built into Seller Oracle: your data is isolated to your account, and the email access it uses has passed Google's verification and an independent CASA security assessment.
Launching at these prices.
Every plan is the full product. Pick the one that fits how much you buy, and pay yearly to get two months free.
Starter
For sellers just getting started, up to 50 purchases a month.
or £99 a year, two months free
Join the waitlistJoin the waitlist to lock in your spot.
Plus
For growing sellers, up to 150 purchases a month.
or £249 a year, two months free
Join the waitlistJoin the waitlist to lock in your spot.
Core
For sellers up to 300 purchases a month.
or £499 a year, two months free
Join the waitlistJoin the waitlist to lock in your spot.
Pro
For higher-volume sellers, up to 600 purchases a month.
or £999 a year, two months free
Join the waitlistJoin the waitlist to lock in your spot.
Every plan includes the full product
Pick the plan that matches your purchase volume. These are guides, not hard caps, so going over never stops your tracking and we never charge you more without asking. If you ever pass 600 a month, email us and we will set up a custom plan.
Free onboarding with every plan.
Every new user gets a free 15-minute onboarding call. We'll connect your email, walk you through the dashboard, and answer any questions. You'll be set up and ready for day one.
Free onboarding call
15 minutes with Simon. Get set up, ask questions, start tracking.
Book your free setup callAvailable Monday to Friday, 8am to 9pm
Questions? Answered.
Your admin shouldn't take longer than your sourcing.
Connect your email. Get your hours back.
Join the waitlistWhile you wait, get involved: