Listing on Amazon

Once an order item is matched to an ASIN, Seller Oracle can create the Amazon listing for you without leaving the app. You set the sell price and choose FBA or FBM, and Seller Oracle submits the offer to Amazon through your connected Seller Central account.

Connecting your Amazon account

Listing on Amazon requires a connected Seller Central account. Go to Settings, open the Amazon section, and click Connect Amazon Account. That sends you to Amazon's Seller Central consent screen, where you authorise Seller Oracle. Amazon then sends you back to the app and the section shows your Selling Partner ID with a green Connected badge.

Connecting lets Seller Oracle create offer listings for the items you choose to list, show Amazon's current price in the listing pop-ups, and check what you can sell. To create a listing, it uses Amazon's Listings API to put your ASIN, sell price, condition (new), and fulfilment choice live as an offer. It does not change your existing listings or pull your catalogue.

To remove the connection, click Disconnect in the same section and confirm. You can reconnect at any time.

Listing preferences

Once connected, the Amazon page also shows a List on Amazon from Seller Oracle switch. When this is on, adding an ASIN to an item automatically opens the listing modal so you can list straight away (unless automatic listing will list the item for you), the Action Centre has a Ready to list tab, and clicking an order's Amazon step in the Journey view (if your account tracks it) offers List on Amazon for each unlisted item. Turn it off if you list on Amazon yourself. Adding an ASIN then no longer opens the listing modal, the Ready to list tab goes, and the Amazon step offers Mark listed instead. Two things stay whichever way the switch is set. One is the List on Amazon button on an unlisted item on the order page, which shows while Amazon is connected (see below). The other is the Amazon step of an order where Amazon rejected a listing: its note says how many failed, and it opens that item's listing modal so you can try again. On an order you marked Doesn't apply to this order, while your account tracks the Amazon step, adding an ASIN doesn't open the listing modal, and the Amazon step shows no failed count and offers no way to list items or mark them listed, not even a retry. The switch saves automatically.

The "List on Amazon" action

Once your account is connected, a List on Amazon button appears on any order item that has an ASIN and a SKU, has not been listed yet, and is not in a terminal state (cancelled, returned, refunded, or refund confirmed). You will find it next to the item's Amazon status, both on the order detail page and in the Ready to list tab of your Action Centre.

When you add or change an item's ASIN and your List on Amazon from Seller Oracle switch is on, Seller Oracle opens the listing modal if the item can now be listed (as above) and its order isn't marked Doesn't apply to this order while your account tracks the Amazon step. If Seller Oracle first asks whether to use the ASIN for other items ("Use B08N5WRWNW for the other 3?"), the modal opens once you answer. If automatic listing will list the item, the modal doesn't open either, and the message says "Seller Oracle will list it on Amazon within a few minutes." If the switch is off, the modal doesn't open, but an item that can be listed still has its List on Amazon button on the order page.

The modal shows the item's product name, ASIN, and SKU at the top, so you can confirm you are listing the right thing. Then you set:

Fulfilment: choose FBA or FBM. FBA is selected by default.
Sell price: the price you want to list at, in GBP. This is required.
Quantity: how many units you have available. This field only appears when you pick FBM. It is hidden for FBA, because Amazon manages your available quantity from the stock it holds. The default is 1.

Click List on Amazon to submit. Seller Oracle sends the offer to Amazon and updates the item's status. If something is wrong, you get an error toast telling you what Amazon reported.

Listing automatically

With List new purchases automatically on, Seller Oracle lists each new purchase on Amazon for you, with no clicks. The switch is on the Amazon page in Settings, under List on Amazon from Seller Oracle, and shows while that switch is on. It starts off, and the account owner or an admin switches it on.

Which purchases: stock you buy after switching it on, from its order email, once the item has an ASIN and a SKU. With Start with the price on (see SKU format), an item whose price isn't in yet waits for it, as its SKU does. Cancelled, returned, refunded and hidden orders are left alone, and so are orders flagged for review or waiting for a payment check, orders whose Amazon step you marked Doesn't apply to this order, and older emails read later, such as a mailbox import.
When: within a few minutes of the order email, or of adding the ASIN if the item had none.
The price: one FBA listing for each SKU, at the Buy Box price (the lowest new offer when nobody has the Buy Box) plus your first try under Listing price, to the penny. With a Buy Box of £24.00 and a first try of 50%, it lists at £36.00. The three tries start at 50%, 30% and 15%. Typing a new first try fills in the other two at 60% and 30% of it, and you can change those as well. Each try must be lower than the one before.
If Amazon says the price looks too high: about 5 minutes after sending, Seller Oracle reads Amazon's answer, and if Amazon flags the price it changes it to your next try. After the third try it stops. If Amazon still holds the listing back, the item fails with, for example, "Amazon said the price looked too high at +50%, +30% and +15%", for you to set the price in Seller Central. If Amazon flags the price but leaves the listing up, the item is marked Listed. For 30 days it also looks once a day at a listing not yet on its third try, in case Amazon flags the price later. It never changes a price you or your repricer have set, and stops looking once Amazon shows the listing as buyable.
Checked first: an item you bought from a shop is checked against its ASIN's Amazon listing before it's listed (see Is it the right item?). If it may be another variant or another product, it waits for you: press It's right and it lists within seconds, or change the ASIN.
Already on Amazon: if the item's SKU is already on Amazon for that product, the item is marked Listed and nothing new is sent. If that SKU is on Amazon for a different product, or Amazon has a problem with it, the item waits for you.
What it couldn't list: an item Seller Oracle didn't list keeps its Not listed status and List on Amazon button, with a line under it on the order page and in the Action Centre's Ready to list tab saying why, for example "Not listed automatically: Amazon shows no price for this product, so there's nothing to start from." When Amazon doesn't let you sell the product, its Can you sell it? answer says so instead. If Amazon turned the listing down, the item shows Failed: hover over the badge, or, if your account tracks the Amazon step, click it in the order's Journey, to see Amazon's reason.
Once for each item: Seller Oracle decides about each item once. An item it left for you, one that failed and one you set back to Not listed aren't picked up again by themselves: list them with List on Amazon. Only an item Amazon was too busy to answer tries again by itself, waiting a little longer each time. After a day it stops, with "Not listed automatically: we couldn't reach Amazon. Try List on Amazon."
Adding an ASIN: for an item it will list, no listing modal opens, and the message says "Seller Oracle will list it on Amazon within a few minutes." You can still press List on Amazon yourself, and whichever comes first sends the listing.
History: each step shows in the order's History as an automatic rule, with the price and how it was worked out, for example "Listed automatically as FBA at £36.00 (Buy Box £24.00 + 50%)".
Switching it off stops anything new: no new listings or price changes. A listing already sent is still checked, so nothing is left on its way to Amazon. Turning List on Amazon from Seller Oracle off stops automatic listing too. When you turn either back on, or reconnect Amazon, only purchases made from then on are listed.

Per-item listing status

Every order item carries its own Amazon listing status, shown as a badge next to the item:

Not listed: no listing has been created. This is the starting state.
Sending to Amazon, then Amazon is confirming: the listing is on its way to Amazon, then Seller Oracle is waiting for Amazon to confirm it. On the order page the item lists these steps under Listing on Amazon, and they move on by themselves. Sending to Amazon is ticked off with its time once it's sent, and the item shows Listed once Amazon confirms. On an order of two or more items whose Journey has an Amazon step, each item shows only the step it's at, under its track. With automatic listing on, a new purchase shows two steps before it's sent: Checking the item, while an item from a shop is checked against its Amazon listing, and Checking Amazon. If the item check paused the listing for you, the first step reads Item check: maybe another variant or Item check: another product, with an amber "!" (under an item's track, Paused: check the ASIN). Amazon is busy, trying again shows while Amazon can't be reached. If Amazon says the price looks too high, the last step reads, for example, Price too high, trying +30% while your next, lower price goes to Amazon.
Listed: Amazon accepted the offer.
Failed: Amazon rejected the listing. Hover the badge to see the reason Amazon gave (for example, brand approval required). The reason is cleared once the item has gone 90 days without a change.

A Failed item shows a Retry button next to it. Click it to reopen the listing modal, adjust the price or fulfilment if needed, and submit again.

If Amazon could not be reached at all (a timeout or connection error rather than a rejection), the item stays at Not listed rather than flipping to Failed, so you can simply try again. A genuine rejection is what sets the Failed status.

Can you sell it?

While your Amazon account is connected, Seller Oracle asks Amazon, through your own connection, whether you can sell each item you buy new on amazon.co.uk. It asks within about two minutes of the order arriving or of you adding an ASIN, and asks again from time to time until the item is listed, so an approval turns an item green by itself. It does this whether or not List on Amazon from Seller Oracle is on.

The answer shows next to the item's listing status on the order page and in Ready to list, and in the listing pop-ups:

Can sell: Amazon lets you list it.
Needs approval: Amazon needs you to be approved to sell this product. Click Request approval on Amazon to ask in Seller Central. When Seller Oracle can't show Amazon's link, ask for approval in Seller Central yourself.
Can't sell: Amazon doesn't let you sell this new, and there's no approval to ask for.
Not on Amazon UK: Amazon UK has no product with this ASIN. Check the ASIN.

The orders list shows only Needs approval and Can't sell, under the item's ASIN and SKU. Hover over one, or tap it on a phone, to see Amazon's own reason, such as "You need approval to list this brand." Once an item is listed, its answer goes.

List on Amazon still works on items that need approval or can't be sold, because Amazon's answer can change once you are approved. The answer is about listing only: it doesn't tell you whether FBA will accept the item, for example after a dangerous goods review.

Nothing shows before Amazon first answers, while checks are paused because Amazon refused the connection, or once you disconnect Amazon. Disconnecting hides the answers. They are kept for at least 7 days and up to 22 in case you reconnect, then deleted.

Is it the right item?

When an item you bought from a shop gets an ASIN and your Amazon account is connected, Seller Oracle checks that the ASIN's Amazon listing is the item you bought: the same product, size and pack. If it may not be, the item shows an amber Check ASIN, with a line that says why, for example "This ASIN may not be what you bought. The shop says 175 mm; this listing is 6 inches (152 mm)." A listing for another product altogether says so too. Check it before you list the item, or cancel the order while you still can. Purchases from Amazon, on any Amazon site, aren't checked, because their ASIN is the one you bought.

Sizes written in other units are the same when they're within 10% of each other (1.7 oz and 50 ml), and a shop name that's cut short or in another language isn't a difference. It's a warning, not a block: listing still works. It shows only while the item is unlisted and open, and goes once the item is listed.

It's right removes the warning for that item and its ASIN. If the item's SKU is already listed on Amazon, it's marked Listed at once. Future purchases from shops are still checked, and so is the item if its ASIN changes. In a group, it removes the warning from every order in the group with that ASIN that shows it. The message has Undo.
Change ASIN opens the item's ASIN box, on the page you're on when it has one, otherwise on the item's order page. If other orders of the same product in the group (with exactly the same name) still have the old ASIN, Seller Oracle asks whether to change them too.

On the group page, the warning shows on the product, and Change ASIN there changes every item in the group that isn't listed yet and has that ASIN and exactly the same name as the warned item. Items under another name keep their ASIN.

It's right and Change ASIN are for people who can change the account's data. Everyone who can see the item sees the warning.

The Amazon column on the orders list

The Amazon column on the orders list is a rollup of the per-item statuses across the whole order, so it always reflects where each line in the order actually stands:

All listed: every item that is not in a terminal state is listed.
Sending or Amazon confirming: an item is on its way to Amazon, or has been sent and Seller Oracle is waiting for Amazon to confirm it. In the Journey view the Amazon step turns while a listing is on its way, with its step under it, unless another item on the order failed: then the step says how many failed, and doesn't turn. With automatic listing on, the step under it can also be Checking item or Checking Amazon before the send, Amazon busy while Amazon can't be reached, Trying +30% when Amazon flags the price, or Check the ASIN, with an amber "!", when the item check paused the listing for you. Once Amazon answers, the column or the step changes by itself without reloading the page, and so do those of the other orders in the item's group on the same page.
X of Y listed: some items are listed and some are not.
Not listed: none of the items are listed yet.

Terminal items (cancelled, returned, refunded, or refund confirmed) are left out of the count. If the whole order is in a terminal state, the column shows a dash (—). If a non-terminal order has no items left to count, it shows N/A.

Marking items listed by hand

Not everyone lists through our Amazon integration — you might list manually or with other software, or an item might already be on Amazon from before you connected. So you can set the status yourself:

In bulk, from the orders list: click the Amazon column on a row and choose All listed or Not listed. That sets every item on the order at once.
Per item, on the order: open the order and use the Listed / Not listed control on each line, so a part-listed order stays accurate.

One SKU is one Amazon listing, so a mark reaches the other items of that SKU. Marking an item Not listed takes listed off the other listed items with the same ASIN and SKU, and marking one Listed again lists the others waiting. When a new purchase of a product you've already listed gets the same ASIN and SKU, Seller Oracle marks it listed for you, so a restock doesn't wait in the Action Centre's Ready to list tab. This covers open stock items on orders that aren't hidden or closed. Seller Oracle leaves an item Amazon rejected as Failed: retry it, or mark it Listed yourself if you listed it another way. An item showing Check ASIN isn't marked listed this way until you press It's right. Items in a group with the same name share one answer, so if you list one warned item by hand, its group mates stay Not listed until you press It's right.

The only thing you can't override by hand is an item that is mid-submission to Amazon (showing Sending to Amazon or Amazon is confirming). That's left alone until the submission finishes so a manual change can't collide with it. If you do use the integration, the List on Amazon and Retry buttons still work alongside the manual control.

Last reviewed: 16 October 2026

Listing on Amazon