Listing on Amazon

Once an order item is matched to an ASIN, Seller Oracle can create the Amazon listing for you without leaving the app. You set the sell price and choose FBA or FBM, and Seller Oracle submits the offer to Amazon through your connected Seller Central account.

This feature is being rolled out gradually. Until your account is switched on, the Amazon section of Settings shows "coming soon" and the listing buttons do not appear.

Connecting your Amazon account

Listing on Amazon requires a connected Seller Central account. Go to Settings, open the Amazon section, and click Connect Amazon Account. That sends you to Amazon's Seller Central consent screen, where you authorise Seller Oracle. Amazon then sends you back to the app and the section shows your Selling Partner ID with a green Connected badge.

Connecting does one thing: it lets Seller Oracle create offer listings on your account. It uses Amazon's Listings API to put your ASIN, sell price, condition (new), and fulfilment choice live as an offer. It does not change your existing listings, pull your catalogue, or touch anything beyond the items you choose to list.

During rollout, access is controlled by an allowlist. If your account is not on it, the Amazon section reads "Amazon integration is coming soon" and there is no Connect button. There is nothing to do but wait for your account to be enabled.

To remove the connection, click Disconnect in the same section and confirm. You can reconnect at any time.

Listing preferences

Once connected, the Amazon section also shows a Turn on Amazon listing creation toggle. When this is on, adding an ASIN to an item automatically opens the listing modal so you can list straight away. Turn it off if you want to assign ASINs without being taken to the listing modal each time. You can still list any item by hand from the order page. The toggle saves automatically.

The "List on Amazon" action

Once your account is connected, a List on Amazon button appears on any order item that has an ASIN and a SKU, has not been listed yet, and is not in a terminal state (cancelled, returned, refunded, or refund confirmed). You will find it next to the item's Amazon status, both on the order detail page and in the Ready to List tab of your To Do view.

When you assign an ASIN to an item that had none, Seller Oracle automatically opens the listing modal if your Turn on Amazon listing creation toggle is on. If the toggle is off, the modal does not open and you list items manually instead.

The modal shows the item's product name, ASIN, and SKU at the top, so you can confirm you are listing the right thing. Then you set:

Fulfilment: choose FBA or FBM. FBA is selected by default.
Sell price: the price you want to list at, in GBP. This is required.
Quantity: how many units you have available. This field only appears when you pick FBM. It is hidden for FBA, because Amazon manages your available quantity from the stock it holds. The default is 1.

Click List on Amazon to submit. Seller Oracle sends the offer to Amazon and updates the item's status. If something is wrong, you get an error toast telling you what Amazon reported.

Per-item listing status

Every order item carries its own Amazon listing status, shown as a badge next to the item:

Not listed: no listing has been created. This is the starting state.
Listing...: the listing has been submitted and Seller Oracle is waiting on Amazon to confirm it. The badge updates on its own once Amazon responds.
Listed: Amazon accepted the offer.
Failed: Amazon rejected the listing. Hover the badge to see the reason Amazon gave (for example, brand approval required).

A Failed item shows a Retry button next to it. Click it to reopen the listing modal, adjust the price or fulfilment if needed, and submit again.

If Amazon could not be reached at all (a timeout or connection error rather than a rejection), the item stays at Not listed rather than flipping to Failed, so you can simply try again. A genuine rejection is what sets the Failed status.

The Amazon column on the orders list

The Amazon column on the orders list is a rollup of the per-item statuses across the whole order. It is worked out from the items, not set by hand, so it always reflects where each line in the order actually stands:

All listed: every item that is not in a terminal state is listed.
X of Y listed: some items are listed and some are not.
Not listed: none of the items are listed yet.

Terminal items (cancelled, returned, refunded, or refund confirmed) are left out of the count. If the order's own status is terminal, the column shows N/A. To see and change the individual items, open the order.

The old manual "Listed on Amazon" toggle is gone. There is no way to mark an order listed by hand now. The badge follows the real listing status of the items underneath it.

Last reviewed: June 02, 2026

Listing on Amazon