68 badges to earn, up from 35

There are now 68 badges to earn, up from 35, so bigger sellers have plenty left to aim for.

What's new

• Spend and Orders go higher. Spend now runs from £10k to £10m in total, and from £2.5k to £1m in a month. Orders run from 100 to 50,000 in total, and from 25 to 5,000 in a month.
• Retailers has a 250 step. It used to stop at 100 different retailers.
• Big haul is a ladder. It has six steps for one big order, from £1k haul to £50k haul. Under the next step to earn, Biggest order shows your largest order so far. If you already had Big haul, you now hold the £1k step.
• A card for Amazon to Amazon. It counts orders you buy on Amazon itself. The lifetime ladder runs from 100 A2A orders to 10,000 A2A orders, and the monthly one from 25 orders A2A/month to 1,000 orders A2A/month. If you had Amazon to Amazon beast, you keep it as the 1,000 step.
• Elite steps. Steps 7 to 9 of a ladder are drawn in black and gold. They start at £2.5m of spend in total or £250k in a month, 25,000 orders in total or 2,500 in a month, and 10,000 A2A orders.

On the Badges page, a badge shows as earned as soon as your figures reach it, and it joins your workspace menu overnight. Monthly badges come back every month you hit them.

Why we built it

The old ladders stopped early. Spend topped out at £1m, and orders at 10,000 in total or 250 in a month, so a busy seller soon had nothing left to earn.

Amazon to Amazon buyers had one badge at 1,000 orders and nothing on the way to it. Now the first step is at 100 orders, with a monthly ladder beside it.

Where to find it

Click your workspace name at the top of the sidebar. Your best badges show under Badges, and See all opens the Badges page, with the ones you're nearly there on at the top. Until you've earned one, See what you can earn takes you there.

Everyone on the account sees them, on every plan. There's nothing to switch on.