Settings

Settings

Settings is split into groups in the menu on the left: Personal, Business, Connections, Apps, Alerts and Orders. Hover over a page in the menu to see what's on it, and hover over a setting's name, or the ? beside it, for a short explanation. On a phone, Settings opens as a list with a line about each page, and tap the ? to read the explanation.

Settings opens on Profile, the first page in the menu. Everyone other than the owner and admins sees the Personal group and, under Apps, Chrome extension. Only the owner sees Plan & billing, AI assistants and Alerts.

Each page saves on its own, so a change on one never depends on saving another. Some settings, like the theme and the switches, save the moment you change them.

Profile

Set your first name, last name and Discord username here. Your email is shown but can't be changed here.

Appearance

Everything under Just for you is your own choice, changes only your own screen, and saves the moment you change it.

• Theme switches the app between Dark and Light.
• Product pictures shows the Amazon picture for each item with an ASIN on the Orders list, on each order's page, in the Action Centre, on the dashboard and on group pages. Pick Show the picture to see it beside the item name, with a larger copy when you hover over it or tap it, Show an eye to see it only when you hover over or tap the eye, or No pictures. The picture is the product's main picture on Amazon, which Seller Oracle finds through Keepa, once for each ASIN; until it has, the picture comes from Amazon by the ASIN alone. If Amazon has no picture for an ASIN, a grey square shows instead. The example under it shows an item the way you picked.
• Orders view picks the Journey or Classic layout for the Orders list, and the example under it shows an order in that layout. See The orders list.
• Needs attention on the Dashboard has a switch for each row of the dashboard's Needs attention list. Turn a row off to hide it from your own dashboard. The Action Centre still shows every list. If you turn every row off, the dashboard says so, with a link back here.

Streaming mode

The owner and admins also see Streaming mode, under For everyone on this account. Turning it on adds a Streaming button at the top right of the app. Click it while you live-stream or record your screen, and order numbers, ASINs, SKUs, delivery codes and other private details are hidden until you click it again. Everyone on the account gets the button and turns streaming on for themselves. Turning Streaming mode off removes the button and stops streaming mode for everyone on the account.

This page was previously called Display, and before that Preferences. Old bookmarks to either still land here.

Security

Change password

Enter your current password, then your new password twice. The change takes effect immediately and you stay signed in.

Support access

While support has approved access to your account, this shows until when, with a button to revoke it.

Business details

• Business name is your company or trading name.
• Home currency is shown read-only. This is the currency every figure in the app is reported in, and the currency foreign-currency orders are converted into. To change it, contact support. For how foreign-currency orders are handled, see Multi-currency.
• Time zone is the time zone your whole account works in. It decides what counts as today, this week, this month and this year on the Dashboard and in Analytics, when an order counts as late, and the dates the AI assistant uses. Times shown in the app use it too. Everyone on the account sees the same numbers. It is set from your browser when you sign up, or London if that fails, and the owner or an admin can change it here at any time. Dates taken from your emails, such as order dates, never change when you change the time zone.
• Invoice address: address, town or city, postcode and country. Country defaults to United Kingdom.

Delete this account

If you are the account owner, Delete this account sits at the bottom of Business details.

Deleting your account stops email syncing straight away and schedules everything for permanent erasure after a 14-day grace period. During those 14 days the data is not gone, so if you delete by mistake, contact support within the window and they can restore it.

Your Seller Oracle login also signs you in to KeepaVault, OA Hero and QogitaScout, so deleting the account signs you and everyone on your team out of them within a day. If you still use them, keep the account and just cancel your subscription: they don't need a paid Seller Oracle plan.

To delete, click Delete my account. A confirmation dialog asks for your current password and for you to type your business name in uppercase. Both are required before the delete goes through.

Team

Invite people to your account by email and pick their role. Hover over the ? beside Role for what each role can do. Below the invite are the people on the account and the invitations still waiting to be accepted, which you can resend or cancel.

Plan & billing

Shows the plan your account is on. Only the account owner sees this page. On the free plan, where the AI reads up to 10 new orders a month, and on Starter, where it reads up to 50, it also shows how many it has read this month and how many order emails are waiting. Subscription management is covered in full on Billing and trial.

Email accounts

This is where you manage every email source Seller Oracle reads: Gmail accounts, Outlook accounts and forwarding addresses. It is covered in full on Connecting your email, including how to connect, how far back the first import reaches, how polling works, and the Get Emails button.

Under Gmail and Outlook are two switches, Label emails Seller Oracle has read and Categorise emails Seller Oracle has read. They add SO/ labels in Gmail, or SO/ categories in Outlook, to the emails Seller Oracle has handled. Each person sets their own, and it applies to the inboxes they connected. Both are on unless you turn them off.

Amazon

Connect your Amazon Seller Central account to see what you can sell and to list items directly from Seller Oracle. Once connected, the page shows your Selling Partner ID and a Disconnect button. Disconnecting asks you to confirm first, and you can reconnect at any time.

While Amazon is connected, Seller Oracle asks Amazon, through your connection, whether you can sell each item you buy new on amazon.co.uk, and keeps asking from time to time until the item is listed. The answer shows on the item: Can sell, Needs approval with Amazon's link to request it, Can't sell, or Not on Amazon UK. It does this whether or not the switch below is on. Disconnecting stops it and hides the answers. They are kept for at least 7 days and up to 22 in case you reconnect, then deleted. See Listing on Amazon for what each answer means.

Below the connection is a switch, List on Amazon from Seller Oracle. When it is on, adding an ASIN opens the listing pop-up (unless automatic listing, below, will list the item), the Action Centre has a Ready to list tab, and clicking an order's Amazon step in the Journey view (if your account tracks it) offers List on Amazon for each unlisted item. Turn it off if you list on Amazon yourself. Adding an ASIN then no longer opens the listing pop-up, the Ready to list tab goes, and the Amazon step offers Mark listed instead. Two things stay whichever way the switch is set. One is the List on Amazon button on an unlisted item on the order page, which shows while Amazon is connected. The other is the Amazon step of an order where Amazon rejected a listing: its note says how many failed, and it opens that item's listing pop-up so you can try again. On an order you marked Doesn't apply to this order, while your account tracks the Amazon step, adding an ASIN doesn't open the listing pop-up, and the Amazon step shows no failed count and offers no way to list items or mark them listed, not even a retry. For the listing flow itself, see Listing on Amazon.

While that switch is on, two more rows show under it. List new purchases automatically lists each new purchase on Amazon for you, as FBA, within a few minutes of its order email. It starts off. Listing price sets the three prices it tries, each the Buy Box plus a percentage, starting at 50%, 30% and 15%: typing a new first try fills in the other two, and each must be lower than the one before. See Listing automatically for what it lists and what it leaves for you.

Prep centre

Everything to do with your prep centre is on one page.

• PrepBusiness: choose your prep centre, follow the steps to get your API token from its PrepBusiness site and paste it. Seller Oracle finds your merchant ID and warehouse. If your prep centre isn't listed, enter the address you sign in to it at. Once connected, Send to PrepBusiness in an order's More menu sends every open item on the order that has a SKU and a quantity to a PrepBusiness inbound shipment. The switch Send items once they're listed on Amazon sends items for you: whenever an item is listed on Amazon, whether Seller Oracle listed it or you marked it listed, Seller Oracle adds it to its order's inbound shipment, and the order's other items follow as they're listed. If the prep centre has already marked that shipment shipped or received, the item goes on a new shipment for the order, with "(2)" after its name. The switch sends only orders bought since you connected, last turned it on or changed prep centre or merchant: send older orders with the button. To change the connection later, open Edit connection details. To switch to another of your prep centre's warehouses, paste your token again and Seller Oracle asks which.
• Source2Store: turn on I use Source2Store if your prep centre uses Source2Store. It adds a Prep centre tab to the Action Centre that lists the stock Source2Store hasn't been told about, one row per product, and makes one file for you to upload in your Source2Store portal.
• Share delivery codes: connect to a prep centre that works with Seller Oracle, so their staff can see the one-time delivery codes for your parcels and accept deliveries for you. You choose the prep centre, confirm your name and business name as they appear on parcels, and tick to consent. The prep centre then confirms you as a client. Every code their staff look at is logged, and you can withdraw a request or stop sharing at any time.

Chrome extension

The Seller Oracle extension for Chrome notes the Amazon product pages you open, so Seller Oracle can suggest the ASIN for stock you buy from other shops. It works in Chrome on a computer, on every plan. Anyone on the account can connect it, VAs and View only teammates included.

• Getting it: click Add to Chrome and add it in the Chrome Web Store. A Seller Oracle tab opens. Click Allow and the tab closes itself.
• What it records: on amazon.co.uk, .com, .de, .fr, .it, .es, .nl, .pl and .se, each product page's ASIN, the Amazon site, the product's title and when it was opened. It doesn't look at any site other than Amazon and Seller Oracle, and it records nothing before you connect it or after you disconnect it.
• How long it's kept: each product is deleted 30 days after anyone on the account last opened it. Nothing records which teammate opened it.
• Suggestions: when an order from another shop comes in with an item that has no ASIN, Seller Oracle compares the item's name with the Amazon pages opened around the time you bought it. Up to three matches show as cards under the item on Needs ASIN, best first. Press Use on the right one and the ASIN is set. Suggestions are made as each order comes in, so items already waiting on Needs ASIN when you connect don't get them. The owner, admins, members and VAs see the cards.
• Disconnecting: click the Seller Oracle icon in Chrome's toolbar to see which account it's connected to, or to disconnect. If the icon isn't there, pin it from the puzzle-piece icon. This page also lists the connected extensions, each with Disconnect. The account owner sees everyone's, and everyone else sees their own. If you sign in to KeepaVault, OA Hero or QogitaScout with your Seller Oracle account, it shows in the same section under its name, one entry per person, and Disconnect there signs that person out of it within a day.

AI assistants

Connect Claude or ChatGPT to ask about your spend, orders and retailers. Only the account owner sees this page. See Connecting an AI assistant.

Alerts

Send order news and problems to your own Discord, Slack or Telegram chat, or a daily summary by email. Only the account owner sees this page. Under Where alerts go, add the places alerts go, up to 10, and pick what goes to each one.

• Discord: click Add Discord and give it a name. In Discord, open Server Settings, then Integrations, Webhooks and New Webhook. Pick the channel, click Copy Webhook URL, and paste the link into Discord webhook link.
• Slack: click Add Slack and give it a name. Slack gives the link to an app: create an app in your Slack workspace, turn on Incoming Webhooks and add one to a channel, then paste its link into Slack webhook link. Slack's guide shows each step.
• Telegram: click Connect Telegram, give the chat a name and click Connect Telegram again. For a group, click Add to a group and pick the group. For a private chat with just you, click Private chat and tap Start. The link works once, for one hour. Then come back here, click Check again, check it names the chat you meant, and click Confirm. Nothing is sent to the chat until you confirm it. Connect Telegram only shows once Seller Oracle's Telegram bot is set up.
• Email: click Add email and tick who gets it. Only people in your team who can see the Action Centre can be ticked. An email only carries the daily summary. Each one has a link to stop getting it, which takes that person off that email only, and the owner can tick them again here.

Each alert is Off, Instant or Daily summary. Instant alerts arrive within about a minute, grouped with any that come together. Daily summary alerts come in one message a day at the Daily summary time you pick, skipped when nothing happened. A few alerts have only one way: Order is late and Action Centre to-do list come only in the daily summary, and Delivery code arrived only as Instant. The alerts are in groups, Orders, Needs a look, Amazon and prep centre, Keepa and Your account, and the page shows only the ones that apply to your account.

Only automatic changes are sent: what Seller Oracle picked up from your emails and its own checks, never what you or your team did yourselves. Orders you hide, or hide on stream, are never sent. Alerts don't change when you stream, so everyone in the chat can read the shops, item names, prices and order numbers in them. Delivery code arrived shows the code in the message, so anyone in the chat can use it. It starts Off, and an email never carries it.

Send a test message sends a test to the chat, so you can check it arrives before you rely on it. A Telegram chat has it once you've confirmed the chat. For an email, Send a test email sends one to you, never to the people ticked.

If a chat stops taking alerts, for example because its webhook was removed or the bot was removed from the group, its line says Not working and why, and nothing more is sent there. You get an email saying how to fix it. For Discord or Slack, make a new webhook, then click Edit, paste the new link and click Save. For Telegram, the line says what to do, usually starting with Connect again.

SKU format

Seller Oracle makes a SKU for every order item when an order is created. You set the format here, and you can still edit any individual SKU by hand on the order page. Changes to the format apply to new SKUs only. In an order group, a SKU you type on the order page also goes to the group's other items of the product.

A new SKU has an AI-generated product abbreviation, always in English, even when the product name is in another language. Start with the price puts the item price in front of it, for example 9.99-Creed-Tweed-EDT-100Ml. It is on for accounts that signed up before it was added, and off for new accounts. When Include shipping in item cost is on (Item cost), the price in a new SKU is the item's cost, shipping included. Turning Item cost on or off doesn't change a SKU already made. For an order in another currency, the price in the SKU is converted to your home currency when the SKU is made, using the order's settled amount at that moment (usually the estimate), and later changes to the settled amount do not change the SKU. Two optional parts are off by default:

• Add the order date adds the order date as DDMMYY, for example 100426.
• Add a retailer code adds a 3-letter retailer code, for example Amz, Arg or Bts.

Take VAT off the price shows while Start with the price is on. It is for sellers who claim the VAT back, and is off by default. It takes 20% VAT off the price at the front of a new SKU, so an item you paid £9.99 for starts with 8.33. It only does this on orders in your home currency: an order in another currency keeps the price you paid, as VAT paid in another country can't be claimed back on your own VAT return. Every item in your home currency has its VAT taken off at 20%, including items that carry no VAT, such as books, children's clothes and most food, so edit those SKUs on the order page if you need to. With Item cost on, the VAT comes off the cost with its shipping.

With Start with the price off, a new SKU has no price in front of the abbreviation, for example Creed-Tweed-EDT-100Ml, so what you paid stays out of your SKUs, and the SKU of an order in another currency doesn't depend on its settled amount. A rebuy of the product at the same price from the same shop takes the SKU the earlier purchase has, even one made with the price in front before you turned the switch off. A rebuy at another price, or from another shop, gets a SKU of its own: the abbreviation the product's SKUs without a price already have, with a batch number, Creed-Tweed-EDT-100Ml-B2, then -B3. The number only goes in when the SKU would otherwise be one you already have, so a rebuy on another day with Add the order date on, or from another shop with Add a retailer code on, needs none. In an order group, the product's items still share one SKU whatever the price. Turning the switch off keeps your Take VAT off the price choice for when you turn it back on.

With Start with the price on, a SKU made before its item's price is known gets a batch number in the same way when another purchase already has that SKU, for example Creed-Tweed-EDT-100Ml-B2, which becomes 12.50-Creed-Tweed-EDT-100Ml-B2 when the price arrives. A SKU with a price gets one too if it would otherwise match a SKU made while the switch was off, so it never joins that purchase's listing by mistake.

Each option is a switch that saves as soon as you change it, and the preview shows what your SKU will look like. Amazon's merchant SKU limit is 40 characters, and generated SKUs are kept within that limit automatically.

When you change an item's unit price on its order page, the price at the front of its SKU changes to match, keeping the rest of the SKU. If an earlier purchase of the product already has a SKU at the new price, the item takes that one. In a group, the product's other items that share the SKU change with it, as a group keeps one SKU per product. The SKU stays as it is when it's listed or being listed on Amazon, or has gone to your prep centre (sent to PrepBusiness, put in a Source2Store file, or marked Sent to prep), and the message after saving says why. It also stays when it doesn't start with the item's old price, for example one you typed yourself. On an order in your home currency, the SKU moves to the new price without VAT while Take VAT off the price is on. A SKU whose price was worked out with that switch the other way stays as it is. With Item cost on, the price in a SKU is the item's cost with its share of the shipping, so a SKU also stays when that share has changed since the SKU was made, for example after another item's quantity changed. Changing a quantity, the shipping or the order total doesn't change a SKU. While Start with the price is off, changing a price never changes a SKU, and a SKU made while it was off stays as it is when its item's price changes, even after you turn the switch back on.

Item cost

An item's price is what the email says you paid for it, and the order's shipping stays on the order. If you count shipping as part of what each item cost you, the owner or an admin can turn on Include shipping in item cost. Each item's cost then includes part of the order's shipping. The switch saves as soon as you change it and applies to everyone on the account.

While the switch is on, choose how to split the shipping under How to split it. It saves as soon as you pick, and the example on the page changes to match.

• Evenly across all items is the default. Every unit takes the same part, so a £15 item and a £5 item with £5 shipping take £2.50 each.
• By each item's value gives dearer items a bigger part, so every item goes up by the same percentage. On the same order, the £15 item takes £3.75 and the £5 item takes £1.25.

A card fee the shop added for paying by card is shared in the same way, together with the shipping.

An order whose item prices already add up to the order total has nothing added, because the shipping is already in them. This is usually because you typed the shipping into the prices yourself.

The costs with shipping show on the order page, in the Action Centre and on group pages, and new SKUs and AI assistants use them too. Order totals and spend don't change, as they include shipping already.

The prices from the email are kept, and the shipping is worked out each time a cost is shown. So you can turn this off, or change how the shipping is split, at any time, and every order shows the change straight away. SKUs already made keep their price.

Order progress

Steps before Complete

Added to Amazon and Added to Prep are steps most sellers never record, so both are off until the owner or an admin switches them on. Each switch saves as soon as you change it. A step that is on shows on every stock order in the Journey view, and a stock order only counts as Complete once it is done. This applies to everyone on the account. The example under the switches shows the steps a stock order needs before it counts as Complete. See The Journey view.

Order page

Price history card on order pages shows the Price history card under the items on every order page. It's on at first, and shows only on plans with price history. The owner or an admin can turn it off for everyone on the account. Each switch saves as soon as you change it. The Price history line under each item stays, without its See history link.

Late deliveries

An order that isn't marked delivered, cancelled or refunded within this many days of being dispatched shows on the Orders list's Late tab and in the Action Centre's Late deliveries count. In the Journey view, its Delivered step says how many days late it is. See Late orders. The dispatch date is the date of its first dispatch email. An order you marked dispatched yourself, with no dispatch email, counts from its order date. The example under the number of days shows the day an order dispatched today, and still not delivered, would first show there.

An order that still hasn't been dispatched this many days after its order date is late too. Pick any number from 1 to 365.

Spend

Targets

Set a Monthly target and a Yearly target in your home currency. These drive the spend progress on your dashboard and on Analytics. Leave a field blank to switch that target off.

What counts as spend

Switch on the order statuses that count towards your spend totals on the dashboard and the Analytics page. Each switch saves as soon as you change it. By default, Ordered, Dispatched, Part dispatched and Delivered count. Cancelled, Returned, Refunded and the other end states are off by default.

A purchase that is paid for rather than delivered counts in Expenses on the Analytics page while it shows Paid, whichever statuses are on. That includes subscriptions, services and other business costs, and packaging or equipment that came in as an expense email rather than an order. Once it is cancelled or refunded, it follows them.

You must keep at least one status on. Turning off the last one is refused and it stays on. For what each status means, see the order statuses reference.